SchmidPreissler Strategy Consultants at The Lion's House
D-83703 Gmund am Tegernsee. Represented in Berlin, Istanbul, Mumbai, New York, Shanghai and Tokyo


Our philosophy: Successful corporate strategies are market strategies and market strategies are always brand strategies.


SchmidPreissler is the avant-garde among strategy consultants. We serve business leaders worldwide.


With this site we present our brand equity and performance program in the scope of the
subject-matter 'turn of an era and paradigm shift in brand marketing' as a key to safeguarding
brand marketing investments and expenditures. This program is a new norm.
We regard this program to be a milestone in brand marketing already today.






BriefLetter Web-Impressum






Zur Deutschen Fassung wechseln




The Lion’s House
Burgstallerstr. 6
83703 Gmund a. Tegernsee


+49-80 22-91 78 0


+49-80 22-91 78 70




Franz M. Schmid-Preissler
Philomena Schmid-Preissler


Amtsgericht München


HRB 5285


DE 129471936

The basis on which you are entitled to access is set out below. These terms may be changed from time to time. Your access to the site will be deemed to constitute acceptance of these terms. The material is for information only.


By accessing, you agree to be bound by the terms and conditions on this page, as amended from time-to-time, regardless of whether you register as a user. It is your responsibility to bring these terms to the attention of anyone who may - through you - view material on the site.


The copyright in the material contained in and all designs, text, graphics and their selection and arrangement in the website are the copyright of SchmidPreissler International Strategy Consultants GmbH (or its subsidiaries, affiliated or associated companies) or its contents providers. All rights reserved. The reader acknowledges and agrees that all proprietary rights in the information received shall remain the property of SchmidPreissler International Strategy Consultants GmbH. Reproduction, redistribution and transmission of any information contained in the web site is strictly prohibited unless confirmed in writing. If you wish to reproduce or publish any information provided on or accessed through this site, including the posting and distribution on your corporate Intranet of, you will require permission from SchmidPreissler International Strategy Consultants GmbH. Please contact by email

You agree to use the site content solely for your own use and benefit and not for resale or other transfer or disposition to any other person or entity.

Subject to the above, you may retrieve and display content from the site on a computer screen, print individual pages on paper and store such pages in electronic form on disc (but not on any server or other storage device connected to a network) but you may not reproduce, modify or exploit any of the content for commercial purposes.

Warranties and indemnities does not make any representations or warranties, express or implied, about the information provided through this web site, including any hypertext links or any other items used either directly or indirectly site. does not accept any responsibility for enabling the reader to link to another site in the World Wide Web or for any other site.

Whilst has taken every effort to ensure that the information contained within the web site is correct and within the limits of the law you should be aware that the information may be incomplete, inaccurate or may have become out of date. The material contained in this website is a guide for general information purposes only, is not intended as a recommendation to buy, sell or hold any securities of companies mentioned or quoted. To the extent permitted by law, neither nor any of its associated companies nor their offices, employees or agents shall be liable for any loss, damage or expense arising out of or in connection with any access to or use of the information or material contained in or published on this web site, including advertising, or any site linked to it including, without limitation, any loss of profit, indirect, incidental or consequential loss.

Disclaimer and limitation of liability

The content on the site is provided by for your general information only. In particular, the content does not constitute any form of advice or recommendation and should not be relied on in making any specific decision. All arrangements made between you and any third party named on the site are at your sole risk and responsibility. does not represent that the information contained on the web site is accurate, comprehensive, verified or complete, and shall have no liability for the accuracy of the information contained in the web site or for delays or omissions therein or for any reliance placed by any person on the shall not be liable for any claims or losses of any nature, arising indirectly or directly from use of the information on briefletter’s web site or otherwise howsoever arising (except to the extent required by law).

To the extent permitted by law, you agree that shall not be liable for any consequential or incidental damages (including but not limited to any financial or business loss and loss) or for failure to meet any duties, even if or its representatives have been advised of the possibility of such damages arising. If any provision of the disclaimers and exclusions contained in this legal message shall be unlawful, void or for any reason unenforceable then that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions. reserves the right to add to, withdraw, change or correct any material contained in this website as and when it considers it appropriate and without notice.

Term and termination

Use of and access to the site is not subject to any particular time limits. Without prejudice to the accrued rights of any party, these terms may be terminated at any time by either party without cause. You may terminate these terms by simply discontinuing your use of the site. may terminate these terms and your use of the site at any time by electronic notice. These terms shall terminate automatically without notice from at our sole discretion, in the event you commit a breach of any provision of these terms.

Force Majeure shall have no liability for an event of Force Majeure, that is an event or set of circumstances that is or are outside the reasonable control of


If any provision of these terms is held to be invalid or unenforceable, then the remaining provisions of the terms and of the paragraph in question shall remain in full force and effect.

Governing law

The reader must be satisfied that he or she may lawfully access web site, read the pages and / or act upon the material contained in the pages. accepts no responsibility for unauthorised access or actions of the reader in respect of these matters. If you access you agree that your access to and use of the web site is subject to the terms and conditions of this legal message and that the laws of Germany and the Courts of Germany have exclusive jurisdiction in respect of any dispute arising from this legal message and/or such access and use.



Corporate Strategies


Market Strategies


Brand Strategies


Brand Development


Brand Diffusion


Brand Leadership


Brand Equity + Performance


Brand Positioning


Brand Protection


Brand Rating


Brand Rules


Brand Net-Added Value


Brand Driven Selective Distribution


The Waisted Rectangle©- The new picture of the consumer goods markets


Global Branding


Knowledge Society as Target Group



Contact for comments, suggestions and feedback:

© 2005 SchmidPreissler