SchmidPreissler
Brand Equity+Performance©
Program

In the judgment of SchmidPreissler, brands are the
most valuable asset of a „brand driven“ company.

No matter if they are brands of Luxury, Premium,
PremiumEconomy or Economy products.

Note: We divide the supply according to the model of the Waisted Rectangle©, our
view of the market, in segments for wants and needs and assign Luxury and
Premium products to the segment for wants and PremiumEconomy and
Economy products to the segment for needs.

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